Artificial intelligence
Before the prompt: designing a conversation’s architecture
When several agents participate, who can reply to whom matters. A guide to roles, turns, memory and evaluation before automating a discussion.
Blog by Vinicius Covas
Communication, artificial intelligence and education.
Latest article Education
Assessment with AI: where is the student’s work?
A polished answer can hide very different decisions. I propose looking at the questions, revisions and criteria a student can explain.
Vinicius Covas
3 min read
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Artificial intelligence
Capturing attention does not mean being right
A conversation can revolve around one voice without accepting its arguments. What to ask when an interaction metric becomes a claim about influence.
Artificial intelligence
Observing AI also changes the question
Evaluation context is part of the behavior we measure. What does that mean when reading an experiment with generative agents?
Communication
Infrastructure also takes part in the conversation
Interfaces, rules and distribution systems organize who can speak, what becomes visible and how meaning circulates.
Education
Participation is not the same as learning
Points, activity and correct answers are different indicators. Designing an educational experience requires deciding what learning we seek.
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Writing beyond this blog
Selected public writing. Each entry links to the original publication and preserves its editorial context.
LinkedIn · 2026
“No soy un robot.” Mentira.
A reflection on how we change when we think and make decisions with machines.
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The Most Important AI Experiment: A Society of LLMs
A communication perspective on the social life of generative agents.
Read on LinkedInAnáhuac Landscape · 2026
El fin de la búsqueda tradicional
With Ricardo Ignacio Prado Hurtado. Visibility and authorship as search adopts conversational interfaces.
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Briefing: cinco cosas que tenés que saber sobre agentes con memoria
An introduction to agent memory and its relationship with archives.
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Anáhuac Landscape · 2025
Redes sociales y la nueva morfología de la comunicación humana
Communication, social networks and changing everyday relationships.
Read on Anáhuac LandscapeNEO · 2022
Tendencias mandatorias para cualquier marca en 2022
An authored article on changes in communication, marketing and value creation.
Read on NEOEmpresas & Negócios · 2022
Todas as marcas deveriam se atualizar e agora é o melhor momento
An article in Portuguese about culture, consumption and renewing brands.
Read on Empresas & NegóciosEmprendedor
Artículos de Vinicius Covas en Emprendedor
Author index featuring his article about nanoinfluencers, NFTs and metaverses for businesses.
Read on EmprendedorAnáhuac Landscape
Infotainment, la economía de la atención y la ética en la Era de la Distracción
An essay about information, entertainment and editorial responsibility.
Read on Anáhuac LandscapeAnáhuac Landscape · 2026
¿Qué es, exactamente, un modelo fundacional?
With Ricardo Ignacio Prado Hurtado. An explanation of foundation models, applications and governance.
Read on Anáhuac Landscape