Academic profile / CV

Vinicius Covas

Research Professor, Universidad Anáhuac México
Brazilian based in Mexico City
contacto@viniciuscovas.com
ORCID: 0000-0001-9948-2940

Academic appointment

Research Professor · Universidad Anáhuac México
Faculty of Communication

Education

2024 / PhD in Communication
Universidad Anáhuac México

Master’s in Entertainment Business Management / Universidad Anáhuac México

Bachelor’s in Social Communication / Universidade Veiga de Almeida, Brazil

Research

Human–AI communication; generative multi-agent systems; meaning and agency; digital culture; gamification and learning.

Selected publications

• Vinicius Covas (2026). From 50K to 8.2 Million in 24 Hours: Vozinha's Algorithmic Consecration and the Multilingual Making of World Cup Visibility. arXiv. [Preprint]. DOI: 10.48550/arXiv.2606.19647.
• Vinicius Covas (2026). The Spiral of Attention: How Disruptive Agents Centralize Multi-Agent AI Deliberation Networks. Zenodo · Preprint · v1.0.0. [Preprint]. DOI: 10.5281/zenodo.18672582.
• Vinicius Covas (2026). When AI Commands vs. Suggests: Cultural Moderators of Algorithmic Compliance. SSRN · Research abstract (2 pages). [Preprint]. DOI: 10.2139/ssrn.6462313.
• Vinicius Covas (2026). The Negativity Magnet: How Affective Disruption Restructures Discursive Power in AI Collectives. SSRN · Working paper. [Preprint]. DOI: 10.2139/ssrn.6226560.
• Vinicius Covas Alves (2026). How Communication Modalities Shape Topology in Generative Multi-Agent Systems. MALGAI · ICLR 2026 Workshop. [Workshop paper].
• Vinicius Covas (2026). The LOGOS Framework: A Five-Level Taxonomy of Human Cognitive Agency in AI-Assisted Assessment. SSRN. [Preprint]. DOI: 10.2139/ssrn.6749961.
• Vinicius Covas; Jorge Alberto Hidalgo Toledo (2026). AI Knows When It’s Being Watched: Functional Strategic Action and Contextual Register Modulation in Large Language Models. arXiv / cs.CL / cs.AI / cs.CY / cs.MA. [Preprint]. DOI: 10.48550/arXiv.2605.15034.
• Vinicius Covas; Lucía-Gloria Vázquez-Rodríguez (2026). Infraestructuras digitales, sentido y agencia: una lectura comunicacional de las tecnologías emergentes. Comunicación y Medios / 35(53). [Editorial]. DOI: 10.5354/0719-1529.2026.84806.
• Vinicius Covas Alves (2020). Estudio sobre el uso de la gamificación en plataformas de e-learning: teorías de comportamiento, tasas de participación y experiencias de uso. Sintaxis / 5 / 128–147. [Research article]. DOI: 10.36105/stx.2020n5.07.

Research projects

• Communication modalities and topology · Workshop paper · MALGAI / ICLR 2026
• LOGOS Framework · Preprint · SSRN
• AskAnáhuac · Knowledge project
• Synthetic Agora · Research in progress
• Human & nonhuman communication · Research area
• Communication Atlas · Project in development

Books

Communicating Machines: How Generative Multi-Agent Systems Develop Social Behavior. Under contract with Palgrave Macmillan. A book in progress.

Creando Marcas en la Era de las Distracciones.

Teaching

• Communication and artificial intelligence.
• Content marketing and digital journalism.
• Innovation and digital culture.

Selected recognition

2024 · Member of the winning team · Ford Innovation Challenge · NextGen Tech

Languages

Portuguese, Spanish and English.