
AI, observation and communication
Interview with Vinicius Covas and Jorge Alberto Hidalgo Toledo. Recording uploaded to Vinicius Covas’s channel on 20 April 2026.
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Analysis of artificial intelligence, communication and digital culture.

Interviews and coverage in
Interviews, reports and profiles on artificial intelligence, communication and digital culture.

Interview with Vinicius Covas and Jorge Alberto Hidalgo Toledo. Recording uploaded to Vinicius Covas’s channel on 20 April 2026.
Watch interviewW Radio
On W Fin de Semana, he discusses the creative process behind his AI television experiments and the role of human decisions.
El Heraldo de México
An interview on education, work and critical thinking in the face of generative tools.

TV Brasil
An appearance on Caminhos da Reportagem on cultural ties between Brazil and Mexico, his migration experience and life in Mexico.
View reportInterviews in Spanish, Portuguese and English.
Explore my researchTrust, meaning and relationships when artificial systems take part in conversation.
Learning, assessment and cognitive agency when working with generative tools.
Synthetic content, audiences and new audiovisual production practices.
What happens when machines interact with each other: language, agreements and organization.
El Economista
An El Economista report includes his perspective on learning with AI and retaining judgment when making decisions.
UnoTV
UnoTV documents his role as a jury member in the first edition of Telcel HistorIAs.
ADN40
Interview with Vinicius Covas and Jorge Alberto Hidalgo Toledo. Recording uploaded to Vinicius Covas’s channel on 20 April 2026.
Spoiler / Buk
A Spoiler/Buk interview about learning, organizational change and questioning AI responses.
ADN Radio Chile
Coverage of Así de Fácil and its synthetic characters.
W Radio
On W Fin de Semana, he discusses the creative process behind his AI television experiments and the role of human decisions.
Merca2.0
Merca2.0 presents Así de Fácil and the debate around AI-generated characters and television formats.
El Imparcial
Coverage of his experiments with television formats and AI-generated characters.
Caraota Digital
Caraota Digital reports on the Así de Fácil experiment. El Diario Tricolor republished the same coverage.
Republication in El Diario TricolorLíder Empresarial
Líder Empresarial announces his talk for 27 June 2025 in Cuernavaca. The source documents the schedule.
El Sol de Puebla
A report on synthetic audiovisual production and its creative possibilities.
EL PAÍS
EL PAÍS reports his cultural analysis of digital payments at the No Money forum.
Capital México
Capital México documents his role facilitating the training series for communication professionals.
Ruiz-Healy Times
An account of the 24 August 2023 forum and workshop, with the practical workshop led by Vinicius Covas.
El Heraldo de México
An interview on education, work and critical thinking in the face of generative tools.
Revista Coma / Radio Anáhuac
Revista Coma reports on a Radio Anáhuac interview about education, work and everyday uses of AI.
Merca2.0
Merca2.0 reviews the book published in 2020 and its approach to brands, communities and information overload.
Panorama Mercantil
A conversation in Portuguese about cultural change, consumption and reinventing brands.
Roastbrief
Roastbrief includes his perspective on brands and communities. The date shown on the page is retained: 21 July 2022.
TV Brasil
An appearance on Caminhos da Reportagem on cultural ties between Brazil and Mexico, his migration experience and life in Mexico.
Promotion of the same reportUniversidad Anáhuac México
An institutional profile introducing Creando Marcas en la Era de las Distracciones.
SDPnoticias
SDPnoticias presents the Ándale Vini game project, connected to his experiences and writing about Mexico.
Tus Buenas Noticias
Tus Buenas Noticias documents an interview about the 100 impressions of Mexico.
Revista Coma
Revista Coma presents the cultural and educational proposal behind the Ándale Vini game.
Jornalistas Que Correm
Jornalistas Que Correm introduces the author and the circulation of his impressions of Mexico.
ActitudFem
ActitudFem presents his account of a year as an exchange student in Mexico, combining cultural observation and personal experience.
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Vinicius Covas holds a PhD in Communication and is a professor and researcher at Universidad Anáhuac México. His work studies artificial intelligence, communication and social life.
Name for publication: Vinicius Covas
Vinicius Covas is a Research Professor at Universidad Anáhuac México and holds a PhD in Communication. He studies how humans and artificial agents build meaning, relationships and social organization. His agenda connects human–machine communication, generative multi-agent systems, artificial sociality and education. He develops Synthetic Agora, an experimental programme examining the communicative conditions of agent behavior, and is preparing Communicating Machines, a monograph under contract with Palgrave Macmillan. His background combines research, teaching and public communication with earlier work in brands and digital environments. He contributes to editorial and academic communities and shares research questions through classes, talks and public essays.