Vinicius Covas Vinicius Covas holds a PhD in Communication from Universidad Anáhuac México. He is a Brazilian research professor and author based in Mexico City. His work examines how artificial intelligence transforms communication, digital culture, knowledge and organizations. His research agenda, “Social reality, communication and technology,” combines communication theory, experimental research, generative multi-agent systems and computational methods to examine meaning-making, agency and forms of organization among humans and artificial agents. He is a Research Professor in the Faculty of Communication at Universidad Anáhuac México, connected with CICA and the Human & NonHuman Communication Lab. He connects his research with teaching, executive education and public communication. ORCID: https://orcid.org/0000-0001-9948-2940 Contact: contacto@viniciuscovas.com